How COVID-19 Has Changed The Residential Cleaning Business? Cleanliness is on everyone’s minds these days, particularly as so many of us are working from home, learning from home, or quarantined at home as COVID-19, the disease caused by the coronavirus, continues to wend its way through the UAE. Cleaning companies predict short-term headwinds of economic and healthcare crises are considerable, but the long-term picture is bright. Cleaning company owners feel they will be able to weather the storm.
With a nod toward the current economic crisis, there are at least some lessons that can be gleaned from the recession a decade ago — namely that house cleaning is less luxury than some might think. Cleaning service went from being viewed as a luxury purchase on the part of high net-worth individuals to a service viewed as a necessity — because everyone was at work. Simply put, single-income families now, by necessity, had dual incomes in place to try and offset the impact of previous job losses and volatile stock markets.
The COVID-19 Impact
Now, as the virus has shaken daily life, Like every business, it’s having a significant impact every day — and it’s a new battle for Cleaning companies. There will be suspensions from a number of recurring clients, recurring business is the bread and butter of Cleaning companies in Dubai. Those suspensions have been spurred by clients worried about potential, general health risks. Cleaning companies in Dubai has a number of proactive policies in place to guard against those health risks, such as not cleaning locations where there have been any viral-related health concerns (such as the flu). Cleaners disinfect their cleaning kits regularly and are beefing up the use of protective gear, such as goggles.
Revenue Tug Of War
In the current business environment, some cleaning companies are adding customers (even as there have been suspensions), indicating that there is a bit of a tug of war going on within the cleaning industry. In some cases, residential clients want cleaning services to come in more often — in some cases, every day — to disinfect and sanitize their homes.
Amid the top-line pressures and job worries that are sending cleaning business owners scrambling, there have been scores of random acts of generosity. One customer, concerned about loss of business that might impact maids working in cleaning company had paid 3 month cleaning service charges in advance.
Eventually, when the world returns to more normal times, when people do go back to work, they will want to leave cleaning the halls to others so they can be with their families on the weekends. The demand for cleaning services will be strong. One positive development in recent weeks for house cleaning services is that they are allowed to operate in UAE. They are considered essential first responders, cleaners are being looked at in a manner similar to healthcare workers.
Cleaning services serve a real healthcare need, starkly in evidence in the age of the coronavirus. This no longer is about a homeowner looking at our services as being just about moving dirt or dust — but about providing real health benefits.
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